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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREU.S. BLOGS
Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Launch Excellence, the U.S. Edition: The Rewrite of the Business of Launch – Optimize
"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.
Learn moreOptimizing Adoption and Building Trust in Outcomes
Today's life science companies consistently identify omnichannel orchestration, digital promotion, and better data as critical differentiators, prompting them to invest in deploying contextual and actionable insights.
The right AI/ML-driven Next Best program should:- Accelerate new opportunities for life science companies
- Quickly identify what channel mix works and why
- Become the "gold standard" when executed and managed well
In this webinar, we discuss key performance indicators (KPIs), measurement approaches, and benchmarks for successful AI/ML-driven Next Best programs that build trust and stakeholder buy-in leading to better adoption and results.
Speakers
Aleksandar Jevtic
Co-founder and CEO, TrustVector
Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA
Sonja Petrović
Co-founder and Chief Scientific Officer (CSO), TrustVector
Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA