WHITE PAPER
From Surviving to Thriving: Changing the Paradigm of HCP Interactions
Implementing people-centred change through a next best mindset approach to customer engagement
Feb 16, 2023

The life sciences industry has constantly needed to make bold decisions to adapt and stay competitive. The pandemic accelerated the shift towards omnichannel customer engagement as digital and hybrid interactions have grown in popularity across major markets.

In order to implement omnichannel successfully, there must be decisive change management measures in place and adoption of a next best mindset. The aim is to bring together an openness to change, technology and people competencies, embedding new ways of working into company culture. When carried out effectively, positive change will transcend across individuals, teams and the organisation as a whole.

This white paper explores how life sciences companies are responding to the changing promotional environment and the importance of putting people at the core. In addition, it sets out a model to address the complexity by making the case for, assessing, implementing and evaluating change as part of adopting omnichannel engagement.

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