Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSNavigating the Life Science Industry in China
While the Life Science industry in China is dynamic and growing, it has unique needs that require specialized approaches for engagement with healthcare providers by commercial stakeholders. In combination with recent increases in data management regulations in China, this complexity creates a business environment requiring a targeted Life Science focus to navigate engagements and manage information in a compliant manner.
Certain market conditions have contributed to China’s data complexity:
These factors lead to data management and performance challenges that can limit the value and actionability of Life Sciences data.
A Closer Look at China’s Data Regulatory Environment
China has seen an evolution of data privacy and residency regulations in recent years that has created a need for Life Science solutions that support these requirements.
In April of 2023, the People’s Republic of China announced plans to consolidate the country’s data protection functions into a single national data bureau tasked with regulating data privacy and data transfers for a nation of over 1.4 billion people. The announcement follows the following recent regulations:
The Partnership – IQVIA is the First Technology Company Able to Host Salesforce-based Life Sciences Products Locally in China
A new partnership with Alibaba Cloud has put IQVIA in the position of being the first life sciences technology company to provide Salesforce-based products in China, designed to be compliant with China’s data privacy and residency regulations. IQVIA’s customer engagement products will now run on China’s leading cloud infrastructure provider, Alibaba Cloud, hosted locally in China.
IQVIA’s long-standing global partnership with Salesforce has enabled an end-to-end healthcare ecosystem that addresses global and local business needs on the market-leading Salesforce CRM platform, supporting all stakeholders through all stages of the product lifecycle. The addition of Alibaba Cloud to the collaboration expands the portfolio of healthcare-focused products, now designed for compliance in China.
Partnership Overview
IQVIA OCE for More Personalized Omnichannel Engagement
IQVIA Orchestrated Customer Engagement (OCE) enables superior omnichannel engagement by coordinating all touchpoints across customer-facing roles, such as Sales Representatives, Medical Science Liaisons, and Key Account Managers. OCE provides next-generation CRM and CLM with embedded real-time intelligence into user workflows, so commercial teams have actionable insights at their fingertips, enabling a more personalized, omnichannel customer experience.
OCE is accessible across a host of devices including web browsers, iPads, iPhones, and Android and Windows devices, as well as natively within WeChat, allowing you to reach customers in China where they already are. WeChat is the primary channel in China for pharmaceutical companies to reach their customers.
A Long-Term Commitment to the Greater China Region and Multinational Customers
IQVIA’s partnership with Alibaba Cloud is a continuation of a long-term commitment to customers and the life science industry, enabling both companies to continue to deliver truly innovative commercial capabilities built on the Salesforce platform. IQVIA is proud to be the first company who can deliver Salesforce-based technology offerings to all markets globally – thus enabling a single global platform to address specific local market and compliance needs across all regions around the world.
To learn more about IQVIA’s Orchestrated Customer Engagement visit iqvia.com/oce.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
A worldwide ecosystem of partners to drive customer value.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
