Launch Excellence report</a>, the first six months of a new product&rsquo;s launch can determine long-term success. And less than 20% of launches make significant improvements to performance after that critical six-month window. </p> <p> Early and thorough launch preparation is crucial to maximizing the potential of a new asset during this critical period. But with launch being an infrequent event involving many disparate functions within a company, manufacturers struggle to track it optimally. </p> <p> IQVIA&rsquo;s Launch Lighthouse is a web-based solution that enables users to create and monitor personalized launch plans across their entire global portfolio. It provides the ability to create and track central functions and country-specific launches in real-time to ensure functions and groups are aligned. The platform utilizes IQVIA&rsquo;s Launch Excellence framework, developed from best practices collected from over 100 product launches. Using this data, IQVIA teams will help develop a bespoke launch plan specific to your asset. That means you&rsquo;ll be tracking the steps that really matter for launch in more detail and with more accuracy. </p>" /> Launch Excellence report</a>, the first six months of a new product&rsquo;s launch can determine long-term success. And less than 20% of launches make significant improvements to performance after that critical six-month window. </p> <p> Early and thorough launch preparation is crucial to maximizing the potential of a new asset during this critical period. But with launch being an infrequent event involving many disparate functions within a company, manufacturers struggle to track it optimally. </p> <p> IQVIA&rsquo;s Launch Lighthouse is a web-based solution that enables users to create and monitor personalized launch plans across their entire global portfolio. It provides the ability to create and track central functions and country-specific launches in real-time to ensure functions and groups are aligned. The platform utilizes IQVIA&rsquo;s Launch Excellence framework, developed from best practices collected from over 100 product launches. Using this data, IQVIA teams will help develop a bespoke launch plan specific to your asset. That means you&rsquo;ll be tracking the steps that really matter for launch in more detail and with more accuracy. </p>" />
Launch lighthouse

Ready, Set, Launch

A successful new product launch is one of the most important things a company can do. IQVIA’s Launch Lighthouse offers a powerful web-based solution that enables users to create and monitor personalized launch plans across their entire global portfolio.

Ignite your launch

Launching a new product is a critical milestone for any company. IQVIA’s Launch Lighthouse utilizes IQVIA’s Launch Excellence framework, developed from best practices collected from over 100 product launches. To ensure a successful launch, thorough preparation is essential, and taking advantage of IQVIA wide capabilities can also help you develop a bespoke launch plan specific to your asset, which can be uploaded and tracked in Launch Lighthouse.

Global portfolio tracking

Build product and country-specific plans leveraging real-time monitoring and launch activity updates.

Real-time coordination

Launch teams and functional groups can identify crucial pre-launch activities and plan, coordinate, and track them to drive launch success.

Streamlined process

Delegate workstreams, identify delayed activities and generate reports with only a few clicks.

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