WHITE PAPER
Medical Affairs' Next Frontier: Unlocking Omnichannel Engagement
How to build deeper customer relationships through personalized experiences
Dec 21, 2022
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In this white paper, we will focus on medical engagement for the dissemination of scientific and medical content. We will explore trends in customer preferences and their expectations, and set out an ambition for an omnichannel approach for medical affairs. We will further elaborate on key enablers for medical omnichannel engagement and the organizational implications for reaching medical affairs' next frontier

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