Case Study: Supporting early glaucoma detection
The challenge:
Treating an estimated 4.6-6.9 million undiagnosed cases of glaucoma in Europe alone.
The solution:
Diagnosis in Focus, a comprehensive and holistic Pan-European HCP educational campaign highlighting diagnosis as a significant but ultimately manageable problem.
This campaign used clinically relevant messaging, including a strong endorsement from an external expert steering committee and evidence-based, adult learning approaches to promote early, accurate glaucoma diagnosis.
The result:
Improved average diagnostic accuracy led to a positive impact on clinical practice and health outcomes. To date, more than 3,000 ophthalmologists in 30+ countries have received the early, accurate diagnosis message leading to a 25% increase in newly diagnosed glaucoma patients.
Education led by experts
IQVIA brings expertise from in and outside our company to deliver value through education, at congresses, through training, white papers, and digital engagement tools. Peer-to-peer information-sharing can increase market awareness and position your company to elevate the individual capabilities of clinicians -- effectively aligning your business goals with helping providers to improve patient outcomes.
Case Study: Helping providers identify a rare disease
The challenge:
Showing nephrologists how to diagnose and treat a rare disease that previously had no modifying therapy.
The solution:
Peer-to-peer, in-person education, including cutting-edge digital techniques, exhibits, and clinically-relevant symposia.
This campaign supported effective treatment initiation with a series of interactive debates that let nephrologists share experiences, identify best practices, and discuss practical ways to manage side effects and help patients manage treatment. It engaged nephrologists in their local markets with tailored, multichannel collateral.
The result:
More than 2,500 HCPs reached at four international and three national congresses, and more than 100 nephrologists participated in educational debates in 2016.
Nine ways IQVIA delivers in the field
IQVIA can help your product overcome barriers to access with specialized service teams.
- Medical Affairs Team: Engage with KOLs pre-launch.
- Clinical Trial Educators: Provide on-site patient recruitment support.
- Scientific Platform Development: Document your product's profile.
- Opinion-Leader Outreach: Reach advisory boards and patient advocates.
- Medical Education Programs: Inform healthcare providers.
- Market Access Teams: Profile payer and regulatory requirements.
- Pathway Effectiveness: Optimize care delivery within healthcare systems.
- Evidence-based program design: Build on real-world data.
- Nurse educators: Support both providers and patients.
