Field Force Operations
Keep your field force focused and productive
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Launch Excellence, the U.S. Edition: The Rewrite of the Business of Launch – Optimize
"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.
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WHITE PAPER
The Art of Balancing Inextricably Linked AI/ML, Automation, and Adoption for Better Outcomes
Why most life sciences companies fail in their omnichannel orchestration initiatives and what to do about it
Feb 26, 2024
Personalization is changing the way companies engage with healthcare providers (HCPs) and pharma needs to be ready. Seamless omnichannel experiences and personalized customer engagement require orchestration that links AI/ML-driven capabilities with execution that fosters adoption. Yet, building an AI/ML model might prove to be the easy undertaking compared to ensuring it successfully powers personalized omnichannel engagement initiatives. This white paper discusses how using integrated next-generation customer engagement, insight generation, and omnichannel orchestrating workflow tools leads to better outcomes.
Related solutions
Customer Engagement
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.